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Super-PAC hits Romney on Bain in NH

Bain responded to the ad by calling its suggestions about the company "simply false" and a distortion of the company's record.

"The Claremont, N.H. plant was closed in 2005, 10 years after Bain Capital sold its ownership stake in the company. During its ownership Bain Capital grew Holson Burnes dramatically, investing millions of dollars and a great deal of time to improve Holson Burnes’ competitiveness and building the Claremont, N.H. plant into the world’s largest manufacturing facility for photo albums," said Bain spokeswoman Charlyn Lusk.

But the Democratic super-PAC's top strategist, Bill Burton, maintained that Romney profited from layoffs and bankruptcies while New Hampshire families lost jobs and retirement benefits.

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“President Obama’s allies are using false attacks to distract voters from the President’s out of touch comments that the private sector is ‘doing fine.’ Middle-class Americans aren’t doing fine and President Obama’s policies have not helped," said Romney spokeswoman Amanda Henneberg. "Twenty-three million Americans are struggling for work, incomes have fallen, and gas prices have doubled.”

Priorities USA has been teaming up with other groups this cycle to bolster Obama and attack his GOP opponent. On Monday, the group announced it was joining forces with the Service Employees International Union to launch a $4 million blitz of Spanish-language ads targeting Romney.

Obama's campaign has moved away from attacks on Bain in recent weeks after blowback from Democrats who called out the campaign for attacking private equity. Instead, Obama's team has been focusing on Romney's record as governor of Massachusetts.

- This story was posted at 4:36 p.m. and has been updated.