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New Obama swing-state ad hits Romney as 'outsourcer'

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“President Obama believes in insourcing,” the ad continues. “He fought to save the U.S. auto industry. Outsourcing versus insourcing — it matters.” 

It's a theme the Obama campaign has repeatedly pounded Romney on since the Washington Post article came out last month.

The Romney campaign responded by blasting the ad as untrue.

“We are happy to put Gov. Romney's record of job creation in the private sector, and as governor, up against President Obama's any day,” Romney spokeswoman Amanda Henneberg said in a statement. “Spending millions of dollars on untrue ads won't change the fact that President Obama's policies have left more than 23 million Americans struggling for work.”

Henneberg cited FactCheck.org, which has said that some claims in Obama’s previous outsourcing attack ads are either untrue or thinly supported.

Obama has made gains in recent polling, with some speculating that the campaign’s decision to outspend Romney early in key battleground states, and the focus on Romney’s tenure at Bain Capital, are the driving forces behind the uptick.

The ad, “Believes,” will run in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia. Obama won all of those states in 2008.

Obama will be visiting Ohio and Pennsylvania as part of a two-day bus tour, his first this year, on Thursday and Friday of this week. 

Campaign officials say the trip, dubbed the "Betting on America" tour will help highlight the president's efforts to "get our economy back on track."