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Romney son stars in Spanish-language campaign ad

“I want to tell you who my father is, Mitt Romney. He is a man of great convictions. He's been married for over 40 years to my mom. Together they have five sons and 18 grandchildren. He loves our country greatly,” says Craig Romney in Spanish.  

“What he has achieved has been through hard work — and it is with that same dedication that he will fight to get our country on the right track and create jobs," he adds. 

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Mitt Romney closes out the ad in Spanish with his standard message, "I’m Mitt Romney and I approve this message." 

The 30-second spot, titled "Los Invito" or "I Invite You," will air in markets across the country and was released in conjunction with a Spanish-language website. 

This is the eighth television ad in Spanish put out by the Romney team since the beginning of the year, according to the campaign. 

“We are thrilled that Craig Romney has added his voice to the chorus of voices who day in and day out bring the governor’s message of economic prosperity and opportunity to the Hispanic community en español. He is a tremendous asset to our efforts to energize our community, especially young Latinos,” said Romney for President National Director of Specialty Media Valentina Weis in a statement. 

President Obama’s already strong lead among Hispanic voters was boosted last month after he announced that his administration would stop deporting illegal immigrants who come to the country at a young age and meet certain requirements. 

The president had a 40-point lead over his Republican rival among Hispanics in a NBC News/Wall Street Journal/Telemundo survey released at the end of June, a 6-point jump from the same poll in May. 

Both campaigns have prioritized their efforts to reach out to the fast-growing demographic, which holds sway in many key swing states.

Obama won the Hispanic vote 67 percent to 31 over Sen. John McCain (R-Ariz.) in the 2008 election.