The ads, released by Priorities Action USA and the Service Employees International Union (SEIU), portray Republican presidential candidate Mitt Romney as indifferent towards the poor and harmful to the middle class.
Each of the 30-second television spots features a clip of Romney speaking with Spanish subtitles followed by members of the Hispanic community ostensibly responding negatively to the GOP hopeful's remarks.
“Romney’s dismissive rhetoric regarding the concerns of middle-class and the Latino community clearly indicate how out of touch he is with real people, and the kinds of policies he would champion” said Eliseo Medina, SEIU’s international secretary-treasurer, in a statement. “He comes from a world that broke the economy and made him a millionaire, and he has no interest in helping us repair and regain the American Dream.”
The outside spending groups take aim at Romney's comments on the poor, Medicare and foreclosures in the ads, which differ by state. They are set to run in Colorado, Nevada and Florida, battlegrounds in the presidential election.
Although President Obama holds a wide lead among Hispanic voters over Romney, both candidates have been vying for votes from the important electorate.
Vice President Biden, speaking a the National Council of La Raza on Tuesday, said that a Romney presidency would be “devastating” for the Hispanic community, and hammered the former Massachusetts governor for not releasing additional tax records.
"He wants you to show your papers, but he won't show us his," said Biden, pointing at the audience, referring to the controversial Arizona immigration law.
Romney has released his 2010 tax returns and estimates for 2011, but has resisted Democratic pressures for greater disclosure.
The Romney campaign unveiled an ad Wednesday starring the presumptive nominee's son Craig Romney praising his father's credentials in Spanish.
“I want to tell you who my father is, Mitt Romney. He is a man of great convictions. He's been married for over 40 years to my mom. Together they have five sons and 18 grandchildren. He loves our country greatly," said Craig Romney in the ad.
Romney accused Obama of taking Hispanic votes for granted in a major address to the National Association of Latino Elected and Appointed Officials late last month.
“I’ve come here today with a simple message: You do have an alternative. Your vote should be respected. And your voice is more important now than ever before," said Romney to the audience.