Romney TV ad criticizes Obama for using 'scare tactics'

Mitt Romney's campaign is going after President Obama for what it calls "scare tactics." 

In a new TV ad titled "What happened?" the Republican's campaign asks how Obama changed since the "hope and change" campaign of 2008. 

Romney's ad accuses Obama of contradicting his own 2008 convention speech, where he said, “If you don’t have a record to run on, then you paint your opponent as someone people should run from. ... You make a big election about small things.”

The campaign's strategy is to undermine any lingering hopefulness associated with Obama as the "hope and change" candidate, a strategy the Republican National Committee has likewise adopted in frequently blasting out "promises broken" by Obama's presidency.

The new Romney ad mainly plays defense in an attempt to counteract the anti-Romney ads the president's campaign already has in heavy rotation on TV as well as the Internet. Those ads focus on Romney's background at the private equity firm Bain Capital, which Obama blames for outsourcing. Romney argues the president is distorting his record and released an ad Thursday that called Obama a liar.

The latest Romney ad mentions Bain and outsourcing only in text, referring to an article calling one of Obama's ads slamming Romney for being an "outsourcer" "misleading, unfair and untrue." 

The outsourcing charges have defined Romney's campaign for the past weeks, flaring up again on Thursday when questions were raised about when Romney ceded control at Bain. The Romney campaign has said he left the firm before records show Bain invested in companies that outsourced jobs.