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Romney hits the ground running with ad blitz in swing states

Mitt Romney's campaign on Friday released 15 new television ads that are set to air in eight battleground states.

The ads zero in on defense, manufacturing, energy regulations, home values and the deficit. The ads are already on the air in Colorado, Florida, Ohio, Iowa, North Carolina, New Hampshire, Nevada and Virginia.

The ad series is titled "A better future," and each spot opens with a quote from Romney's nomination acceptance speech at the Republican National Convention last week.

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“This president can ask us to be patient. This president can tell us it was someone else’s fault," he said. "But this president cannot tell us that you’re better off today than when he took office."

The ads aim to offer some specifics about Romney's proposed policies on each of the targeted issues. A common criticism of Romney's campaign has been that he has failed to offer details about his plans, instead simply promising an alternative to President Obama. 

The ads promise to repeal or reverse Obama policies, such as defense cuts or "red tape for small businesses," but do not offer details on how Romney plans to create new jobs in each state. However, the ads promise a specific number of new jobs that varies by state, ranging from 100,000 in Nevada and 200,000 in Colorado to 340,000 in Virginia and 350,000 in North Carolina. 

Since he officially accepted the GOP nomination last week, Romney now has access to the party's war chest of general election funds previously unavailable to his campaign. Romney waited until the conclusion of the Democratic National Convention to hit the ground running, with two months to go until Election Day.

—Updated at 8:36 a.m.