New Romney ads rip Obama on coal energy

Mitt Romney's campaign is releasing a pair of new television ads Wednesday slamming President Obama's on coal energy, the third consecutive day the Republican presidential nominee has debuted a new slate of television commercials.

The campaign appears to be introducing a pair of ads to correspond with each of the five parts of Romney's economic plan, which the campaign has said will receive renewed emphasis in the weeks before the debates: trade reform, balancing the budget, cutting the deficit, reducing spending, and championing small business.

"'Way of Life' tells the story of a man whose family has worked in the coal industry for over sixty years. Yet, President Obama’s policies are attacking his livelihood," said a Romney aide of the first of the television spots. "In 'War on Coal,' Mitt Romney explains his strong support of the coal industry and focuses on more workers who have been affected by the Obama Administration’s policies."

The Romney campaign did not disclose where the ads would air, but they will likely target swing states like Virginia and Ohio where Romney needs to bolster his numbers with working-class white voters.

In the first commercial, a man who claims his family has worked in the coal industry for more than sixty years, says he is scared for the future of his two young grandsons.

"This is the way of life we know," the man says as the camera pans over machinery and coal. "Policies that the current administration’s got is attacking my livelihood. Obama said he was going to bankrupt any new power plants that opened up that’s coal-fired and he’s keeping his promise."

The second features the same man reiterating his claims about the president's policies, but two other coal workers also express concerns.

“They’re wanting to close these mines down," one man says. "I got little ones at home—a wife that’s needing me.”

The ad then transitions to Mitt Romney advocating more coal production at a speech.

"We have 250 years of coal, why wouldn't we use it?" says Romney. "Utility bills are up - people wonder how they’re going to have a brighter future, if they can’t see how they can make it to the end of the next month."

The Obama campaign has previously labeled Romney's assertion of a "war on coal" a "false attack."

"The facts plainly disprove the GOP’s partisan attack," says the Obama campaign in a statement on their rapid response website. "President Obama’s all-of-the-above energy plan seeks to develop all of America’s domestic natural resources, including (but not limited to) wind, solar, natural gas, and clean coal. Coal is a fundamental domestic source of energy that provides about 40 percent of the nation’s electricity and President Obama has made investments to support coalworkers and ensure that we will be able to continue to use this abundant energy source."