Mitt Romney's campaign is out with a new Spanish-language ad featuring Puerto Rico Gov. Luis Fortuño (R) promising that Romney will help improve the economic future of Latino voters if he's elected.
"In this election, you will play an important role," Fortuño says in Spanish. "These last few years have been very difficult for our families. With Mitt Romney, things will get better — creating millions of good jobs and giving our children more opportunities. I know that our community will make the right decision. It's not about 'yes we can,' it's about 'how we can.' We need to revive the American dream. With Mitt Romney we'll achieve it."
Romney has struggled in polls with Latino voters, though Florida's Hispanic communities are culturally and politically distinct from those elsewhere in the United States. This latest ad seems targeted at that state and its large, and fast-growing, Puerto Rican population.
The Romney campaign did not say where the ad is running, but Florida, Colorado, Nevada and Virginia all have large and growing Latino communities, while in the other states the Hispanic populations mostly come from Mexico or Central America. Most of Florida's Hispanic population comes from Puerto Rico, Cuba and elsewhere in the Caribbean and South America.
