THE HILL
 
comment Print

Obama campaign ads look to the past to engage voters

By Geneva Sands - 10/24/12 02:13 PM ET

Team Obama unveiled two television ads Wednesday — one aimed at getting supporters to the polls and the other to convince voters that Obama deserves another four years in office. In the final stretch of the presidential race, the ads showcase past fumbles and achievements to make the case for Obama's reelection.

One ad, titled "He’s Got it Right," features former President Clinton using his own experience to validate Obama's agenda. Clinton has become a powerful surrogate for the president, trashing GOP opponent Mitt Romney's economic policies and explaining Obama's proposals on the campaign trail.

"The stuff some folks are saying about President Obama sounds kinda familiar. The same people said my ideas would destroy jobs and they called me every name in the book. Well, we created twenty-two million new jobs and turned deficits into surpluses.

"President Obama’s got it right, " he continues. "We should invest in the middle class, education and innovation. And pay down our debt with spending restraint and asking the wealthy to pay a little more. Sound familiar?" says Clinton in the video.

The Clinton commercial will air in the battleground states of Nevada, Colorado, Florida, Iowa, Ohio and Virginia. The second ad, titled "537," is set to be broadcast in New Hampshire and Wisconsin, in addition to the other six states.

"537" is the number of votes that "changed the course of American History," says the ad, which highlights the 2000 election and Florida vote count.

The 30-second spot aims to convey a sense of urgency in order to rally supporters. The Obama campaign has been touting its grassroots efforts and its push to get early votes.

537 votes is "the difference between what was and what could have been. So this year, if you’re thinking that your vote doesn’t count, that it won’t matter, well, back then, there were probably at least 537 people who felt the same way. Make your voice heard. Vote," says the narrator in the ad.

The commercials were released along with a new series of blog posts written by the Obama campaign's national field director, Jeremy Bird, that will provide campaign updates during the last days of the presidential contest.

"Overall, we’re winning early vote in the battleground states that will decide this election — a key part of our plan to get to 270 electoral votes. We’re outperforming our early vote margins in key states compared to 2008, and we’re ahead of where we were against John McCain — and most importantly, ahead of Mitt Romney.

You can’t fake a real ground game, and you can’t underestimate early vote. When more people get to vote, it’s a good thing," said Bird in the first blog post.

However, the Republican National Committee (RNC) released a memo Wednesday claiming that it has the "critical edge" in absentee and early voting.

"With less than two weeks until Election Day, the unprecedented GOP ground game is producing dramatic results in absentee balloting and early voting (AB/EV) that will give us a critical edge. We will continue to build on this momentum in the next thirteen days, meaning it will be increasingly difficult for Democrats to cobble together the necessary votes," said RNC political director Rick Wiley in the memo.


Source:
http://thehill.com/video/campaign/263873-obama-campaign-ads-look-to-the-past-to-engage-voters-

In the News

View all »
VIDEO: EU officials say trade deal must be comprehensiveVIDEO: EU officials say trade deal must be comprehensive Carney: 'FEMA has sufficient resources' to aid OklahomaCarney: 'FEMA has sufficient resources' to aid Oklahoma Sen. Ted Cruz: 'I don’t trust Republicans'Sen. Ted Cruz: 'I don’t trust Republicans' IRS official pleads the Fifth during House hearingIRS official pleads the Fifth during House hearing
OFA launches new video series to promote immigration reformOFA launches new video series to promote immigration reform The firestorm continues The firestorm continues Bloomberg-backed group goes after Flake on gun controlBloomberg-backed group goes after Flake on gun control Gates defends Benghazi response, says critics have ‘cartoonish’ view of militaryGates defends Benghazi response, says critics have ‘cartoonish’ view of military

More Campaign videos

View all »
Obama campaign hits Romney on what he 'didn't say' in TampaObama campaign hits Romney on what he 'didn't say' in Tampa OFA launches new video series to promote immigration reformOFA launches new video series to promote immigration reform McAuliffe touts work with McDonnell in new adMcAuliffe touts work with McDonnell in new ad House Majority PAC brands Bachmann as 'running scared' in new videoHouse Majority PAC brands Bachmann as 'running scared' in new video
Axelrod: GOP event was like 'open mic night for 2016 candidates'  Axelrod: GOP event was like 'open mic night for 2016 candidates' New Obama ad uses Big Bird to hit Romney on deficit, Wall StreetNew Obama ad uses Big Bird to hit Romney on deficit, Wall Street Weiner seeks 'second chance' in New York City mayoral bidWeiner seeks 'second chance' in New York City mayoral bid McConnell out with new video targeting fishermenMcConnell out with new video targeting fishermen
Hilltube Twitter - Click to follow

More Videos »

More From The Web
bloglogo

More Briefing Room »

More Congress Blog »

More Pundits Blog »

More Twitter Room »

More Hillicon Valley »

More E2-Wire (Energy) »

More Ballot Box »

More On The Money »

More Healthwatch »

More Floor Action »

More Transportation »

More DEFCON Hill »

More Global Affairs »

More In The Know »

More RegWatch »

Get latest news from The Hill direct to your inbox, RSS reader and mobile devices.