The pro-Democratic super-PAC American Bridge 21st Century unveiled a Web video on Monday that pokes fun at the Republican National Committee's (RNC) newly released report on electoral failures and steps needed to modernize the party.
The video targets RNC Chairman Reince Priebus’s push for the party to modernize its technology infrastructure.
Made to look as though it was put out by the RNC, it features footage of Priebus discussing the party’s efforts to close the tech gap.
"We're going to take the lead in technology from data analytics to digital. We're already taken some steps," says Priebus in the video.
Priebus' message is interrupted by footage of former RNC Chairman Michael Steele, offering his proposals for a "new" GOP in 2009.
"Notice anything different? It's the new GOP.com. It's a forward looking, open platform for the party of new ideas," he says.
"Grand old party. Same old party," the ad concludes.
American Bridge announced the video on Twitter Monday morning.
The video comes as the RNC unveiled a blistering new report Monday calling for an overhaul of the party if Republicans hope to remain competitive in future elections.
“There’s no one reason we lost,” Priebus said in an address Monday, outlining the report. “Our message was weak; our ground game was insufficient; we weren’t inclusive; we were behind in both data and digital; our primary and debate process needed improvement. So, there’s no one solution: There’s a long list of them.”
Priebus said the party needed to counter the growing perception that the GOP is the “party of the rich.” He said focus groups had described Republicans as “narrow minded,” out of touch,” and “stuffy old men.”
Some of the RNC's recommendations — which American Bridge takes aim at — focus on matching Obama’s high-tech campaign infrastructure when it comes to technology, data sharing, and grassroots outreach.
"Overhauling our data infrastructure won’t happen overnight. But we will
move to invest more resources into data collection and management, and
we will integrate data into everything we do, said Priebus on Monday. "We will lead by example
because we want every campaign, group, and committee to make data a
priority."
Priebus told The Hill earlier this month that the grassroots overhaul would be “extraordinarily expensive.”
