"What most of us in New Hampshire support are common-sense gun reforms, and that's what Kelly Ayotte voted for," says Jayne Millerick, billed as a New Hampshire mom, in the ad.
“Those commercials from out-of-state groups attacking Kelly Ayotte are flat-out wrong,” another person says in the ad.
Ayotte has come under fire from pro-gun control groups for her vote against expanded background checks, following polling that indicated the vote hurt her support among New Hampshire voters.
She's not up for reelection until 2016, but gun control groups see her as one of the likeliest senators to switch their vote if they succeed in bringing the bill back up in Congress.
Mayors Against Illegal Guns, the group backed by New York Mayor Michael Bloomberg, and the Gabrielle Giffords-backed Americans for Responsible Solutions, have both hammered Ayotte over the vote.
But conservative groups are beginning to put up ads to counter the attacks. The National Rifle Association issued a similar ad earlier this week outlining her votes to counter gun violence.
And an AFF aide said the group is "prepared to go toe-to-toe with Bloomberg and [Organizing for Action]," President Obama's nonprofit advocacy group.
"AFF's initial buy is for both network and cable TV in response to the wave of unfair attacks being launched at Ayotte over her principled and consistent votes on Second Amendment rights. AFF will stand up for conservative principles, and we are prepared to go toe-to-toe with extreme liberal groups that want to mislead voters and pollute the airwaves about good conservatives like Senator Ayotte," AFF Founder Nick Ryan said.
Watch the ad: