By Justin Sink - 06/17/13 01:11 PM EDT
The political advocacy group born from President Obama's reelection campaign debuted its first television advertisement Monday in a spot designed to highlight the benefits of his signature healthcare law.
The 30-second campaign-style spot from Organizing for Action (OFA) features Americans who say they have benefited from the legislation, profiling a doctor who is treating more seniors and a man who received a rebate from his insurer.
"Better coverage and lower costs, that's what ObamaCare means for them," the ad's narrator says.
In a memo obtained by Politico, OFA Executive Director Jon Carson said the volunteers would play a crucial role in the beginning of ObamaCare.
"Being equipped with this army of fellows will enhance our ability to engage with Americans across the country and educate them about the benefits of the new healthcare law," Carson wrote.
Carson also says the group plans a major push on immigration over the summer, targeting 75 congressional districts that could hold the key to passing a comprehensive reform bill.
"Those districts include both persuadable Members of Congress who we believe we can bring on board with our immigration efforts, and Members who we know to be supporters of reform from competitive districts that will need a show of ground support to ensure they vote for final passage," Carson said.