Tea Party group launches $1M ad blitz against ObamaCare

The Tea Party-affiliated group Americans for Prosperity is launching a $1 million ad campaign opposing ObamaCare.

The move comes as the administration is ramping up its own efforts to enroll the public in the new insurance exchanges and as Democrats express concerns that a botched rollout could hurt their 2014 election chances.

The group plans to start with an initial investment of $700,000 on television and web ads including a website that provides a calculator for people to figure out what the law might cost them personally. 

Americans for Prosperity says the ad is in response to advertising touting the president’s healthcare reform law from groups including the pro-Obama Organizing for Action.

"With so much disinformation out there, we felt it was extremely important to educate those who are most likely to suffer negative effects under ObamaCare, and help keep them informed and prepared," AFP President Tim Phillips said in a statement to The Hill. 

"As premiums go up and healthcare options decrease, there are increasing questions and concerns about the law. Our risk calculator explains in plain English the many negative consequences of ObamaCare being faced by individual Americans."

The ad argues that ObamaCare won’t let Americans choose their own doctors, and features a mother warning that her ill son won't have access to the same quality of healthcare once the law is implemented.

"Two years ago, my son Caleb began having seizures. The medical care he received meant the world to me. Now, I'm paying more attention and I have some questions about Obamacare," says the woman, identified as Julie in the ad. 

"If we can't pick our own doctor, how do I know my family is going to get the care they need? And what am I getting in exchange for higher premiums and a smaller paycheck? Can I really trust the folks in Washington with my family's health care? I think we all deserve some answers."

A spokesman says the ad will debut in the swing states of Ohio and Virginia.

The administration is prepping to rollout ObamaCare, with enrollment in the new insurance exchanges beginning on Oct. 1. The administration has also sought to rally Hollywood celebrities and sports leagues to help them explain the law’s changes and boost enrollment.

But Democrats fear that a botched implementation of the law could hurt their hopes of winning the House and keeping the Senate in 2014.

President Obama has acknowledged that he expects “glitches and bumps” as they law goes into effect, and last week the administration made the decision to block the employer mandates. While the White House said the move was intended to give businesses more time to comply, Republicans crowed at the delay and questioned the administration’s motives.

Americans for Prosperity, bankrolled by the deep-pocketed Charles and David Koch, has long fought against ObamaCare. They've also been one of the few groups to spend heavily on issue advocacy since the last election, having already launched ads targeting Democrats on climate change legislation earlier this summer.