By Alexandra Jaffe - 07/23/13 12:42 PM EDT
"He calls himself the 'guardian of gridlock,' grinding the Senate to a halt even when it hurts Kentucky," a narrator says.
It goes on to quote a Louisville Courier-Journal editorial criticizing McConnell for not playing a larger role in a deal Senate Republicans brokered with Senate Majority Leader Harry Reid (D-Nev.) to avoid eliminating the filibuster.
Sen. John McCain (R-Ariz.) took the lead on brokering a deal on the filibuster, reportedly frustrated with the pace of negotiations between McConnell and Reid.
The paper writes that his Republican colleagues "pushed him aside" in a "stunning fall from power."
And the ad closes citing McConnell's own statement that "I've lived on a government salary for 30 years."
Realizing McConnell's long tenure and seniority in the Senate are two of his greatest assets in his fight for reelection, Democrats are hoping to undermine them by painting him as an ineffective creature of Washington.
That argument creates what Democrats believe to be a favorable contrast to his likely Democratic opponent, Secretary of State Alison Lundergan Grimes, a young, female political neophyte.
McConnell campaign manager Jesse Benton suggested in an email that the ads are attempting to buoy Lundergan Grimes' campaign.
"These ads show that they are desperately trying to throw a life-jacket on Alison Lundergan Grimes' fledgling campaign in an attempt to let a Nevadan who says 'coal makes us sick,' not a proud Kentuckian, set the agenda for the Senate and continue waging the war on coal and implementation of ObamaCare," he said.
And McConnell and his allies are ready for the attacks and have already begun trying to tie Lundergan Grimes to President Obama, who is unpopular in Kentucky.
A pro-McConnell super-PAC, Kentuckians for Strong Leadership, went up this week with its second ad hammering Lundergan Grimes. When it launched its first attack on the newly-minted candidate, Senate Majority PAC pledged to match the PAC ad-for-ad.