By Alexandra Jaffe - 01/24/14 02:53 PM EST
Sen. Tim Scott (R-S.C.) preached compassion as a winning strategy for the GOP in the 2014 elections and beyond during his Friday address at the Republican National Committee’s winter meeting.
Flavored with personal stories and Scott’s trademark brand of Southern folksiness, the address urged Republicans to focus on education and skills training programs to help improve the economy and win over voters.
But to do so, Scott said the party must appreciate the old adage that “people do not care how much you know until they know how much you care.”
“For us, for we the Republican Party, the great opportunity party, for us to see our greatest success in 2014 we are going to have to embrace people in a way that they deserve to be embraced. And I will tell you that as we embrace people in a new and fantastic way, we will encourage them to find the potential within themselves to maximize their potential,” Scott said.
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