Herman Cain launching his own Web channel

The “they” Cain is discussing might be the “mainstream media” slammed in the new channel’s description on its official Facebook page. The channel promises to feature “critical reporting” as well as “the humorous and fun side with shows comically sending up the events and news of the day,” according to the page.

The trailer offers a preview of shows titled “I Want Your Money,” described as “a controversial look at government spending,” and a man-on-the-street quiz feature called "Civic Sessions With Elan Bentov.”

The frenetic trailer runs nearly three and a half minutes and features animation along with text overlays declaring things like: “The time has come for a new kind of entertainment.”

Cain has been a TV personality for a while, guest-hosting such programs as Fox News’s "Sean Hannity Show." And he certainly understands being in on the joke, making regular appearances on Comedy Central's "Colbert Report." Although he appears in the trailer for the new channel, it is unclear how often he will feature in programming.

CainTV plans to launch July 4 at CainTV.com.