Strategist: Palin endorsement a 'coup' for Trump

Republican presidential front-runner scored a "coup" in getting the endorsement of former Alaska Gov. Sarah Palin, top political strategists say.

Palin on Tuesday announced her support for Trump, less than two weeks before the first votes are cast in Iowa.

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Democratic strategist Andrew Feldman and GOP political strategist Ron Bonjean spoke with The Hill about Palin's influence with conservatives, and how her move affects the Iowa battle between Trump and rival Ted Cruz.

Watch the video above to hear Feldman and Bonjean in their own words.