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New York launches ad promoting state's ObamaCare exchange

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The states that have embraced ObamaCare are taking uniquely local approaches to their marketing campaigns. 

Oregon has debuted a series of ads with acoustic songs about health insurance, while officials in Kentucky are promoting their marketplace at bourbon festivals and California is looking for partnerships in the entertainment industry.

New York continued that trend in naming its exchange — a play on "New York State of Mind" — and its Web video. The advertisement shows scenes from various parts of the state and features multiple narrators, framing the insurance marketplace as a safety net in the pursuit of diverse life goals.