SEIU launches ad campaign urging immigration reform

The Service Employees International Union (SEIU) is launching a six-figure week-long blitz on Fox News, CNN and MSNBC, The Washington Post reported on Tuesday.

The ad features a group of workers repairing and raising a flag pole as a narrator urges supporters to push their members of Congress to support immigration reform.

"We fix what's broken by working together. It's who we are. Our immigration system is broken, and Congress has a chance to fix it, in a fair and accountable way," the narrator says.

The ad goes on to say a comprehensive immigration reform package should include back taxes paid, an English-language requirement and a pathway to citizenship.

"No half measures. Let's fix it once for all," the narrator continues.

A bipartisan group in the Senate saw progress stall last week after another labor organization, the AFL-CIO, failed to strike a deal with the U.S. Chamber of Commerce in a dispute over guest worker visas. But both sides remain optimistic that a deal could be struck during the two-week Easter recess that began this week.

On Monday, President Obama used a naturalization ceremony at the White House to declare “the time has come” to move immigration reform through Congress. Obama said he expects debate on an immigration bill to “begin next month," and that lawmakers had long understood the scope of any possible solutions to the nation's immigration woes.

“We've known for years that our immigration system is broken, that we're not doing enough to harness the talent and ingenuity of all those who want to work hard and find a place in America,” Obama said. “And after avoiding the problem for years, the time has come to fix it once and for all. The time has come for comprehensive, sensible immigration reform.”