A conservative group is launching a radio ad touting Sen. Thad Cochran's (R-Miss.) primary challenger, Chris McDaniel, as "standing up for Mississippi values."

The ad, from the Madison Project, makes no mention of Cochran, who hasn't yet decided whether he'll run for reelection in 2014. Instead, it outlines the ways in which the Madison Project says McDaniel, a Mississippi state senator, has fought "for Mississippi's conservative values."


The ad notes McDaniel's role in a lawsuit that questioned the constitutionality of ObamaCare, as well as his work in the state Senate.

Daniel Horowitz, spokesman for the Madison Project, lamented in a statement that "there are very few principled fighters in Washington, particularly in the Senate," and that McDaniel could bring more "fighting power" to the Senate if he's elected.

“Senators Ted Cruz and Mike Lee are waging a lonely battle against the bipartisan entrenched powers – the very people who have saddled us with a permanently lethargic economy, a higher cost of living, open borders, and less liberty," Horowitz said.

"Based on his strong conservative record, there is no doubt that state Senator Chris McDaniel will help bring more fighting power and reinforce those fighting on the front lines of the battle for individual liberty and limited government.”

The ad will run statewide for five weeks.