Jeb launches PAC in ramp-up to 2016
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Former Florida Gov. Jeb Bush (R) launched a leadership PAC on Tuesday, in the latest sign he is gearing up for a 2016 presidential bid.

The PAC is called "Right to Rise," and gives him a platform for fundraising, a step that many other possible Republican presidential hopefuls have already taken.


The PAC's website also provides a preview of possible campaign messaging.

It focuses on income inequality, an issue usually associated with the Democrats. "While the last eight years have been pretty good ones for top earners, they’ve been a lost decade for the rest of America," the website states.

But the PAC provides a conservative take on the issue. "We believe the income gap is real, but that only conservative principles can solve it by removing the barriers to upward mobility," it states. 

The launch was focused on using technology. Just as Bush used a Facebook message to announce last month that he would "actively explore" a run, this announcement came with a Web video of Bush posted on his Facebook page. 

In the video, showing Bush walking on a city street, he says the PAC will support candidates "that believe in conservative principles to allow all Americans to rise up." 

In a sign of possible outreach to Hispanic voters, Bush, who speaks Spanish fluently and whose wife is from Mexico, also recorded the video in Spanish. 

The website also refers to two contentious issues where Bush could take fire from the Republican base. Bush supports immigration reform and the Common Core education standards. 

The PAC makes a call to "fix our broken and obsolete immigration system, and give all children a better future by transforming our education system through choice, high standards and accountability."

The "About Jeb" section emphasizes his conservatism during his time as governor, though. 

"Governor Bush remained true to his conservative principles throughout his two terms in office – cutting nearly $20 billion in taxes, vetoing more than $2.3 billion in earmarks and reducing the state government workforce by more than 13,000," it states. 

While Bush's investment work has drawn some scrutiny and could open him to attacks from Democrats, the website also references them. 

"After leaving office in 2007, Jeb returned to the private sector, where he reestablished his career as a successful businessman, entrepreneur, and investor," it states.