Top Latino activist: Trump brand 'worthless symbol of bigotry'
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Brent Wilkes, national executive director for the League of United Latin American Citizens (LULAC), published an op-ed Wednesday, panning the "devolution of Trump's brand" on the campaign trail.

Published in English by The Huffington Post and Spanish by Univision, Wilkes's article argues GOP presidential front-runner Donald TrumpDonald John TrumpRussian sanctions will boomerang States, cities rethink tax incentives after Amazon HQ2 backlash A Presidents Day perspective on the nature of a free press MORE's brand "has been twisted by the candidate himself into a worthless symbol of bigotry, hatred and exclusion."


"[Trump] is also transforming his namesake luxury brand, gaudy as it was, into the brand of hate and dragging down the Republican brand along with him in the process," Wilkes writes.

Trump's campaign has clashed with Hispanic groups from its very beginning. At his announcement speech in June, Trump declared of Mexican immigrants: "They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people."

"The moment that Donald Trump announced his candidacy, he condemned the entire 58 million-strong Latino community in the United States as rapists, murders, drug dealers and criminals," Wilkes said.

Wilkes has previously voiced his views on Trump. At a Feb. 25 National Hispanic Leadership Agenda conference, Wilkes referred to Trump as "a bigot bully that is trying to hold our community back."

A myriad of politicians on both sides of the aisle, celebrities and activists have publicly expressed their distaste for Trump and the tone of his campaign.

Latina actress America Ferrera set the tone of Hispanic opposition to Trump with an op-ed in July thanking the candidate for providing a platform for Latinos to unite against.

Trump has made immigration reform a centerpiece of his campaign, pledging to build a wall on the southern border paid for by Mexico.

The billionaire's campaign has been marred by violent incidents at his rallies, but the incidents have not hurt his standing in the polls