Fiorina: Not time for campaign ads yet
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Republican presidential candidate Carly Fiorina says her campaign is in it for the long haul, and as such it’s not yet the right moment to begin a campaign ad blitz.
“There will come a time for ads, but honestly, other candidates have already spent millions on ads and it’s done nothing for them. So I think the time is not yet,” she said Friday in South Carolina, according to the New York Times.
Fiorina, the former CEO of Hewlett-Packard, says her focus right now is on earned media, particularly in debates. 
“Every time I get out on that debate stage, more people say ‘Oh, I didn’t know she was running for president. I kind of like her,’ ” she said. 
Fiorina was considered one of the biggest winners of the last GOP presidential debate Sept. 16.
She surged in the polls at the time, reaching third place with 11.8 percent support according to the RealClearPolitics polling average as of Sept. 24.
But she’s tumbled since, sitting in sixth place with 5.8 percent support in the current RCP polling average.
The next debate is Wednesday in Boulder, Colo.
Fiorina touted her campaign’s low burn rate.
“We are spending our money very carefully, because we have to go the long haul,” the former CEO said.
And she defended her slide in the polls, insisting that attacks on her business record are not working.
“If the attacks were working, you’d start to see it in my favorable and unfavorables,” she said. “And in fact I have very, very strong fave and unfave ratings.”
Fiorina said many voters only saw her for the first time in the September debate and will need continued exposure to change their minds.
“So I think you have to look at not every little bump in a poll — you have to look at a trajectory.”