Nevada gubernatorial candidate Rory Reid (D) is on the air with his first campaign ad and it's missing one thing: his last name.

Reid, the son of Senate Majority Leader Harry Reid (D-Nev.), doesn't say his name at any point during the ad, but it prominently features his campaign logo, "Rory 2010."

Observers noticed that throughout the gubernatorial primary, Rory Reid seemed to distance himself from his father, who faced high disapproval ratings from voters.

It looks like, for now, Rory Reid is staying with that strategy, although Harry Reid's numbers have been steadily improving and strategists believe Sharron Angle's winning the Republican Senate nomination will help return Sen. Reid to Washington.

Rory Reid's website also neglects to mention his last name on its main banner, which reads "Rory 2010."

The bio section also lacks Rory Reid's last name. It's titled "Meet Rory" and doesn't mention his parents in the paragraph about his personal life. "Rory, 47, grew up in Nevada attending public schools, as do his three great kids. He attended Brigham Young University, graduating with a dual degree in international relations and Spanish, and continued his studies there through law school. He and his wife, Cindy, have been married for 22 years," the bio reads.

Otherwise, Rory Reid's first ad is a positive one, featuring children asking questions about the state's future.