House races

Sherman, campaign give conflicting reasons for editing his mother out of mailer

While Sherman described the move as a ploy — and didn’t seem to be joking in the video — his campaign spokesman told The Hill the campaign had edited his mother out of the shot sent to non-Jewish voters because of the photo was “awkwardly composed.”

{mosads}”The campaign decided to use the original, with Mrs. Sherman, in the mailer sent to Jewish voters. Mrs. Sherman is active in the Jewish community, and it was thought her image in the photo would help make a connection with Jewish voters,” Sherman spokesman John Schwada told The Hill last week. “As it prepared another mailing, to a wider demographic, the campaign realized the photo was, unfortunately, awkwardly composed in such a way that it almost appeared Mrs. Sherman was extraneous to the family portrait, as if she were an unexplained bystander. Instead of re-shooting the photo, Mrs. Sherman was simply photoshopped out of the wider mailer.”

Targeting different mailers to different groups is a common campaign tactic — but it is notable that Sherman and his campaign can’t seem to get on the same page.

He’s running against Rep. Howard Berman (D-Calif.) in a combined district in Los Angeles. The two will face off in an all-party primary on June 5, and will likely face off again in November in the heavily Democratic district.

Watch Sherman explain the campaign mailer:


Photos courtesy of LA Observed.

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