The Democratic Congressional Campaign Committee (DCCC) has pegged its first GOP targets of the 2012 cycle, launching radio and Web ads in the districts of 19 House Republicans this week.

Democrats need to pick up 25 House seats to win back the majority in 2012. 


It's the first media salvo of the cycle for the DCCC, predominantly targeting GOP freshmen in Democratic-leaning districts.

The ads hit the new Republican majority in the House for having tunnel vision on spending cuts and backing "a partisan plan that costs jobs." Among the targets is Rep. Ann Marie Buerkle (R-N.Y.), who hails from a district that voted for President Obama in 2008 and Sen. John Kerry (D-Mass.) in 2004. 

"Congresswoman Ann Marie Buerkle supports a plan in Congress that would cut education by 40 percent," the ad says. "And her plan would cut science and technology research by 40 percent, too. Research and development is how we get the new products that create new jobs. How does cutting that help us compete with China and India?"

The same spot is running against Rep. Sean Duffy (R-Wis.), and similar spots are up in the districts of GOP Reps. Lou Barletta (Pa.), Charlie Bass (N.H.), Steve Chabot (Ohio), Chip Cravaack (Minn.), Robert Dold (Ill.), Blake Farenthold (Texas), Mike Fitzpatrick (Pa.), Nan Hayworth (N.Y.), Joe Heck (Nev.), Robert Hurt (Va.), Thaddeus McCotter (Mich.), Pat Meehan (Pa.), Dave Reichert (Wash.), David Rivera (Fla.), Jon Runyan (N.J.), Joe Walsh (Ill.) and Allen West (Fla.).

Ten of the districts in which the DCCC is up with early radio and Web ads are among the 14 Republican-held House districts won by both Obama and Kerry. DCCC Chairman Steve Israel (N.Y.) told The Hill in an interview last week that those 14 districts will form the core of the party's plan to win back the House majority.

"We start with those 14 seats," Israel said. "It doesn’t matter whether you’re a [committee] chairman or not. We’re not going to be distracted by personalities. It’s going to be driven by the numbers, driven by our message, driven by our ability to mobilize."

A spokeswoman for the National Republican Congressional Committee (NRCC) responded to the new DCCC ads by slamming House Dems for trying to stand in the way of the GOP's efforts to lower the deficit.   

"As soon as they got here, House Republicans worked to fulfill their campaign promise to cut spending and lower debt, so that government can get out of the way of job creators," said NRCC spokeswoman Joanna Burgos. "Clearly, Democrats don't know how to create jobs or keep a promise."

The DCCC is also trying to take early advantage of Rivera's troubles, referencing the investigation surrounding his finances.

"Did you know Congressman David Rivera is under criminal investigation for receiving secret payments from his mother's company?" the radio ad running in Rivera's district says. "Tell Rivera to come clean so he can finally get to work for us." 

Along with Web and radio ads, which will start running during drive time Monday in the selected districts, the early media blitz will include robo-calls and e-mails. 

— Updated at 9:14 a.m.