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The National Republican Congressional Committee's effort is Republicans' latest attempt to place the blame of the shutdown squarely on the shoulders of Democrats.

The new ads follow robocalls launched by the NRCC's Democratic counterpart against more than 60 Republicans urging their constituents to tell them to end the shutdown.

“How out-of-touch is Ann KirkpatrickAnn KirkpatrickKirkpatrick makes comeback by winning Arizona Democratic House primary Live results: Arizona and Florida hold primaries Key races to watch as Florida, Arizona head to polls MORE with Arizona families? So out-of-touch that she voted to shut down the government in order to protect Congress’ taxpayer funded healthcare," the narrator says in an ad hitting Kirkpatrick.

The ads go on to charge that the members "receive special subsidies to pay for their healthcare."

"Washington is broken and its clear Kirkpatrick is part of the problem," the narrator adds.

The NRCC is hitting California Rep. Scott Peters, Florida Reps. Patrick Murphy and Joe GarciaJose (Joe) Antonio GarciaOvernight Defense: Biden honors McCain at Phoenix memorial service | US considers sending captured ISIS fighters to Gitmo and Iraq | Senators press Trump on ending Yemen civil war Biden pays tribute to McCain at emotional memorial service Mueller indictments: Congressional candidate asked Russian operatives for info on opponent MORE, Illinois Rep. Bill Enyart, Minnesota Reps. Tim Walz and Rick Nolan, New Hampshire Reps. Carol Shea-Porter and Ann McLane Kuster, and West Virginia Rep. Nick RahallNick Joe RahallWe shouldn't allow politics to impede disaster relief Break the cycle of partisanship with infant, child health care programs Clinton mulls role in 2018 midterms MORE, as well as Kirkpatrick.

Democrats believe the shutdown could be a political winner for them in 2014 if Republicans get the blame, much as it was for Democrats during the 1995-1996 shutdown. Polling conducted before Monday indicated that Republicans would receive most of the blame for a shutdown.

But Republicans believe the fallout of ObamaCare implementation would be equally, if not more, detrimental to Democrats.