Former Attorney General Eric HolderEric Himpton HolderLegal challenges to stay-at-home orders gain momentum Census delay threatens to roil redistricting Storm builds around Barr over dropping of Flynn case MORE touts Democratic presidential candidate Hillary ClintonHillary Diane Rodham ClintonTrump retweets personal attacks on Clinton, Pelosi, Abrams Biden swipes at Trump: 'Presidency is about a lot more than tweeting from your golf cart' GOP faces internal conflicts on fifth coronavirus bill MORE as a champion of civil rights in a new Clinton campaign ad in South Carolina.

"If you want to make sure Republicans don't take us backward, help Hillary move us forward," he says in the video, evoking President Obama's "Forward" campaign theme in 2012. 

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Holder, the first African-American attorney general, also notes that Clinton is in favor of tougher gun laws and "police accountability."

The 30-second spot, Clinton's first in South Carolina, comes a few weeks ahead of the Palmetto State's Feb. 27 primary. 

The ad airing this week is part of a broader ad buy in Charleston, Columbia, Greenville-Spartanburg and Florence-Myrtle Beach, according to Clinton's campaign. 
 
Holder was previously featured in a similar 60-second radio ad for Clinton released last week. He positions himself as a target of Republicans and ally of Clinton in the ads.
 
South Carolina holds the fourth voting contest after Iowa, New Hampshire and Nevada. Clinton is widely viewed as having strong support among black voters in South Carolina.
 
Clinton squeaked out a win over rival Sen. Bernie SandersBernie SandersBiden wins Hawaii primary Warren to host high-dollar fundraiser for Biden Julián Castro to become senior advisor for Voto Latino MORE (I-Vt.) in Iowa on Monday, and is in New Hampshire ahead of the Feb. 9 primary there where Sanders is leading in most polls.