Bilingual ads to target Trump in swing states
© Greg Nash

A progressive advocacy group is hammering Donald TrumpDonald TrumpTrump announces new tranche of endorsements DeSantis, Pence tied in 2024 Republican poll Lawmakers demand changes after National Guard troops at Capitol sickened from tainted food MORE in three battleground states with radio ads that address listeners in both English and Spanish.

The bilingual clips began airing early Thursday across Arizona, Florida and North Carolina, as first reported by The New York Times.

The ads, from the People for the American Way (PFAW), feature anxious children discussing Trump, the Republican presidential nominee, with their parents


“I’m scared of Donald Trump, Mami,” a child says in English in the spot, according to a transcript from PFAW. "You’re going to vote against him, right?"

“Of course, darling,” the mother responds in Spanish. "We can’t allow him to win. ... No way. If we do what we have to do — make sure everyone goes out and votes — Trump, Sen. [Marco] Rubio [R-Fla.] and the Republicans lose the election.”

“The Republicans are the ones saying Latinos are criminals, and they don’t support making college more affordable, right Mami?” the child asks.

“And they want to cut benefits to Puerto Rico, take away ObamaCare … and, to top it off, they are against increasing the minimum wage — my wage,” she replies.

PFAW said in a statement that the radio spots are locally tailored for maximum impact.

Recent polls show close races across all three states between Trump and Democratic presidential nominee Hillary ClintonHillary Diane Rodham ClintonHillicon Valley: China implicated in Microsoft breach | White House adds Big Tech critic | QAnon unfazed after false prediction Jill Biden redefines role of first lady QAnon supporters unfazed after another false prediction MORE.

Trump in recent days has made more of an effort to reach out to Hispanic voters, pledging Wednesday that he would protect jobs, safety and wages if elected.

“To the Hispanic voters, you have a right to walk outside without being shot,” he said during a rally in Tampa, Fla.

“You have a right to a good education for your children. You have a right to own your home. You have a right to have a good job. I am going to fight to give every Hispanic citizen in this country a better future.”

Trump also suggested Monday that he is “softening” his hard-line position on immigration, which has been a cornerstone of his campaign. He has previously called for a "deportation force" to remove the 11 million undocumented immigrants in the country.