Never Trump Republicans are launching a new television ad in several swing states that urges Donald TrumpDonald John TrumpBroward County official Brenda Snipes submits resignation after criticism Retired lieutenant general tears into Trump over attacks against Navy SEAL: 'Disgusting' Senate barrels toward showdown over Trump's court picks MORE to step down as the Republican presidential nominee and be replaced by another candidate, according to Politico.

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"Number one, I'm not a masochist, and if I was dropping in the polls where I saw I wasn't going to win, why would I continue?" Trump says in an interview featured in the ad, titled "Keep Your Word."

The 30-second spot also displays a number of poll projections that show Trump losing to Democratic presidential nominee Hillary ClintonHillary Diane Rodham ClintonRetired lieutenant general tears into Trump over attacks against Navy SEAL: 'Disgusting' Retired admiral who oversaw bin Laden raid doubles down on Trump criticism Trump dismisses criticism from Navy SEAL who led Osama bin Laden mission MORE in November by a wide margin.

"Resign the nomination. Let the [Republican National Committee] replace you so we can beat Hillary," the ad concludes.

The ad will start appearing on television screens in suburban Florida, Virginia, Ohio and Michigan on Tuesday, according to the leader of an anti-Trump organization called Free the Delegates.

Regina Thomson, the leader of the group, said she is hopeful that the ad will eventually make it on Fox News.