CNN president: Airing so many full Trump rallies was a 'mistake'

CNN’s president says he regrets giving so much airtime to Donald TrumpDonald John TrumpNew Bob Woodward book will include details of 25 personal letters between Trump and Kim Jong Un On The Money: Pelosi, Mnuchin talk but make no progress on ending stalemate | Trump grabs 'third rail' of politics with payroll tax pause | Trump uses racist tropes to pitch fair housing repeal to 'suburban housewife' Biden commemorates anniversary of Charlottesville 'Unite the Right' rally: 'We are in a battle for the soul of our nation' MORE and his rallies on the network early in the campaign season.

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“If we made any mistake last year, it’s that we probably did put too many of his campaign rallies in those early months and let them run,” Jeff Zucker said at Harvard Kennedy School, according to BuzzFeed. “Listen, because you never knew what he would say, there was an attraction to put those on the air.”

Zucker, who was the president of NBC Entertainment when “The Apprentice” was first on TV said that even then Trump was a “publicity magnet.”

“Trump delivered on PR, he delivered on big ratings,” Zucker said.

Zucker denied that he helped secure coverage of Trump on CNN or that the network's constant coverage helped him clinch the Republican nomination.

He insisted that Trump would agree to do interviews with some of the other Republican candidates would not.

"Marco RubioMarco Antonio RubioDemocrats ramp up warnings on Russian election meddling Davis: The Hall of Shame for GOP senators who remain silent on Donald Trump Lincoln Project expands GOP target list, winning Trump ire MORE and Jeb Bush went two months without agreeing to do an interview. That’s not Trump’s fault. That’s not CNN’s fault," he said.