J.D. Hayworth (R) went up with his first TV ad of the Arizona Senate primary campaign Wednesday. 

“John McCain is hiding his record behind false attacks on my husband,” Mary Hayworth, the former congressman’s wife, says in the ad. “John McCain has sold out the people of Arizona on immigration, bailouts and tax increases. Now, John McCain has embraced character assassination to keep his job. John McCain should be ashamed.”

She notes that her husband is “not perfect” but he is a “principled conservative.”

This is Hayworth’s first response to a recent TV ad blitz by Sen. John McCain (R-Ariz.). It’s not yet clear where the ad is airing.