Americans for Prosperity, the big-spending group backed by conservative billionaires Charles and David Koch, is launching a new ad attacking Sen. Mark PryorMark Lunsford PryorBottom line Everybody wants Joe Manchin Cotton glides to reelection in Arkansas MORE (D-Ark.).

ADVERTISEMENT

The ad features a trucker from Marion, Ark., identified as Jerry who says ObamaCare led to his health insurance policy being canceled.

"It's like living in a haze — you don't know whether you're going to have insurance or whether you're going to afford your insurance," he says in the ad.

"Mark Pryor voted for this law. He hasn't been that responsive to the issue now, you think he'll be responsive four years from now, or two years from now?"

The ad has $540,000 behind it, according to a spokesman, the latest in a deluge of spending from the group. AFP has already spent $30 million this campaign cycle, with more than half that money going into ads attacking Democrats.

Pryor is facing a tough challenge in the conservative state from Rep. Tom CottonTom Bryant CottonThe Hill's Morning Report - Presented by Altria - House debt vote today; Biden struggles to unite Arkansas legislature splits Little Rock in move that guarantees GOP seats The Hill's Morning Report - Presented by Facebook - Senate nears surprise deal on short-term debt ceiling hike MORE (R-Ark.).