The GOP-aligned Crossroads GPS released a new ad on Thursday hitting Sen. Mark UdallMark Emery UdallKennedy apologizes for calling Haaland a 'whack job' OVERNIGHT ENERGY: Haaland courts moderates during tense confirmation hearing | GOP's Westerman looks to take on Democrats on climate change | White House urges passage of House public lands package Udalls: Haaland criticism motivated 'by something other than her record' MORE (D-Colo.) for his support of ObamaCare. 

ADVERTISEMENT

The wife of a small-business owner is featured in the ad, running in Denver and Colorado Springs, telling voters that the Democrat's vote for ObamaCare has hurt Colorado families and small businesses. 

"This is personal," the woman, Richelle, says. "Policies coming out of Washington really do affect us here at home."

The woman is from Castle Rock, Colo., between Denver and Colorado Springs. Crossroads GPS is spending $452,000 on the ad, part of its nearly $2.3 million in that state through the end of this month. 

The group has repeatedly attacked Udall for voting against the Keystone XL oil pipeline, but this is the first ad from the group hitting his support for ObamaCare.

Udall and Republican challenger Rep. Cory GardnerCory GardnerBiden administration reverses Trump changes it says 'undermined' conservation program Gardner to lead new GOP super PAC ahead of midterms OVERNIGHT ENERGY: Court rules against fast-track of Trump EPA's 'secret science' rule | Bureau of Land Management exodus: Agency lost 87 percent of staff in Trump HQ relocation | GM commits to electric light duty fleet by 2035 MORE have battled for the sought-after female voters in their tight contest.