Brown’s two 30-second spots put his wife front and center, playing up his appeal to female voters. The Brown campaign said the ads would air in the Boston, Springfield, Providence and Albany markets starting Tuesday.

“I don't know how many husbands would want their wives getting up at 1:30 in the morning to go to work,” Brown’s wife, television reporter Gail Huff, says in one of the ads. “Scott did all the morning routine: get the girls up, get them fed, get them dressed, get them off to school.”

Brown is shown in a white T-shirt preparing breakfast and folding laundry as his wife explains that her husband was always the one around during the day as the couple raised their two daughters.

“If the kids had a problem, they didn't call me, they called Dad, because Dad was the one that was always there,” she says. “And he still is."

In Warren’s ad, the Democrat attempts to steer the campaign away from more than six weeks of controversy over her heritage and back to her strongest issue: the economy.

The ad starts with Warren lamenting the decrease in home values and crushing student debt.

“Families are getting hammered and Washington’s got it all wrong,” Warren says in the ad. “They give out billions to oil companies, the most profitable corporations on earth, then try to slash students loans and Medicare. We’re supposed to help our kids and honor our parents.”

Polling shows Warren and Brown locked in a tight race for the Senate seat Brown won in a 2010 special election to replace the late Sen. Edward Kennedy (D-Mass.). The two rivals are preparing for a series of debates.

Watch Warren's ad:

Watch one of the Brown ads: