Ben & Jerry’s spent about $83,000 in the past week on Facebook ads promoting criminal justice reform.
The figure surpasses the ad spending in the past week by all but a handful of presidential candidates, including Sens. Elizabeth WarrenElizabeth WarrenOver 80 lawmakers urge Biden to release memo outlining his authority on student debt cancellation Kelly pushes back on Arizona Democrats' move to censure Sinema Fiscal conservatives should support postal reform MORE (D-Mass.), Bernie SandersBernie SandersOn The Money — No SALT, and maybe no deal Menendez goes after Sanders over SALT comments It's time for the Senate to vote: Americans have a right to know where their senators stand MORE (I-Vt.), Kamala HarrisKamala HarrisClyburn predicts Supreme Court contender J. Michelle Childs would get GOP votes Hispanics sour on Biden and Democrats' agenda as midterms loom Officer who directed rioters away from senators says Jan. 6 could have been a 'bloodbath' MORE (D-Calif.) and Cory BookerCory BookerSenate Democrats urge Biden to get beefed-up child tax credit into spending deal Despite Senate setbacks, the fight for voting rights is far from over Small ranchers say Biden letting them get squeezed MORE (D-N.J.), according to NBC News.
The company, already known for its advocacy for progressive causes, has spent more than $320,000 on political advertising on the social network in the last three months and more than $1 million since May 2018.
Founders Ben Cohen and Jerry Greenfield are also longtime political activists, although they have had no formal role with the company since selling it to Unilever in 2000. Cohen serves as a national co-chair on Sanders’s presidential campaign.
The ads feature cartoon drawings in the style of the art on the ice cream company’s cartons, many of which illustrate racial disparities in the criminal justice system.
“America locks people up at a higher rate than any other country on earth — and bias is baked right in,” the company says on its “Issues We Care About” page. “If you’re a person of color or struggling to make ends meet, you’re much more likely to be sent to prison — for a longer period of time — than a white person convicted of the same crime.”
The company’s ads link to a petition started in collaboration by Ben & Jerry’s and the progressive organization Color of Change. As of Tuesday, the petition has over 83,000 signatures.