The leaders of Emily's List unveiled a new resource center Tuesday to promote their new campaign targeting former Alaska Gov. Sarah Palin (R).

Emily's List President Stephanie Schriock detailed the group's new "Sarah Doesn't Speak for Me" campaign during an availability Tuesday morning at the National Press Club. The campaign is part of an effort to combat Palin's effect in this fall's elections and push back against her slate of candidates.

The campaign will center at first on a new website, which highlights some of the more controversial things Palin and her candidates have said during the election cycle.

"We created this campaign because we didnt want women across the country to think that there is only one voice for women, and we didn't want Sarah Palin's voice to go unchallenged," Schriock said.

But the site will also give users an opportunity to provide support to the slate of female candidates in favor of abortion rights backed by Emily's List. It will include a store, an opportunity to donate and profiles of many of the 49 candidates Palin has backed, among other resources.

“Emily’s List is running scared—and it shows,” said in response Marjorie Dannenfelser, the president of the anti-abortion rights group Susan B. Anthony List. “Clearly, in this ‘Year of the Pro-Life Woman,’ which Sarah Palin helped make possible, women have found their political voices."

The effort by the traditionally Democratic group is something of a direct effort to combat the pack of "mama grizzlies" that Palin has sought to bolster during the 2010 campaign cycle. These conservative women have been acclaimed by the 2008 Republican vice presidential candidate as a new generation of political leaders set to head to Washington next year.

"It seems like it's kind of a mom awakening in the last year and a half, were women are just rising up and saying, 'No, we've had enough already,' "Palin said in a July Web video. "Because moms kind of just know when something's wrong."

The new Emily's List campaign won't be limited to the women Palin has supported, but looks to capitalize off the former Alaska governor's polarizing stature in American politics, especially among Democrats, who fret about the Republican candidates besting many of the incumbents Emily's List has traditionally supported.

"Sarah Palin and her set of endorsed candidates are really about issues of stopping job creation, stopping healthcare, saying no to anything and moving us backwards to extremist policies in this country," Schriock said.

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