Former Ambassador to China Jon Huntsman is building buzz for his presidential campaign launch with a more unorthodox approach.
Whereas Mitt Romney and Tim Pawlenty both built anticipation for the launch of their respective bids for the Republican nomination with videos of their own, Huntsman's takes on a different style.
Huntsman's video is just 26 seconds long and features a clip of him riding a motorcycle through the desert. A picturesque background looms behind, and an almost alt-country music clip plays in the background.
Huntsman's advisers have long planned to run a unconventional campaign, and, compared to the action movie trailer-like videos that Pawlenty had launched in the run-up to his announcement, the former Utah governor's campaign definitely went in a different direction.