Mitt Romney labeled a 17-minute video released by the Obama campaign aimed at highlighting his successes while in office as a "infomercial."

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On Thursday, the Obama campaign announced that on March 15 it would release the video, which the campaign has labeled a documentary, in an effort to highlight Obama's accomplishments during his first term. Critics have scoffed at the video as just a campaign stunt and, on Friday, Romney joined the chorus.

Romney said Obama's campaign is "calling it a documentary. I don't think so. It's an infomercial," Romney said in Jackson, Miss., according to CNN. "I have some suggestions for the president and the producer."

The video features testimonials by Obama allies and former members of his administration like Vice President Biden and former White House Chief of Staff Rahm Emanuel, who is now the mayor of Chicago.

On Friday, the video's director, Davis Guggenheim, said the big negative in the video is that the president had been so very successful.

"The negative for me was there were too many accomplishments," Guggenheim said on CNN.