Clinton launches ‘Latinos for Hillary’
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Democratic presidential front-runner Hillary ClintonHillary Diane Rodham ClintonDemocratic insiders stay on the sidelines in 2020 race Hillicon Valley: Twitter falling short on pledge to verify primary candidates | Barr vows to make surveillance reforms after watchdog report | DHS cyber chief focused on 2020 The Hill's Campaign Report: High stakes at last Democratic debate before Super Tuesday MORE is launching a major push for Hispanic voters, a new report says.

Clinton plans to debut her Latinos for Hillary initiative on Friday before rolling out future events aiming for that voting bloc’s support, according to NBC News.

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It said on Thursday that Clinton is conducting an interview with Telemundo’s María Celeste Arrarás in Miami the following day.

She then speaks at the Congressional Hispanic Caucus Institute’s annual awards gala next week, NBC reported. President Obama is giving that event’s keynote address, the news outlet added.

Clinton next visits San Antonio on Oct. 15 for an organizing event, campaign spokeswoman Xochitl Hinojosa told NBC News.

The Texas city is the birthplace of twins Julian CastroJulian CastroThe Hill's Campaign Report: Bloomberg to face off with rivals at Nevada debate How the media fall in and out of love with candidates Key Latino group endorses Sanders ahead of Nevada caucuses MORE, Housing and Urban Development Secretary, and Rep. Joaquin Castro (D-Texas). Julian Castro is widely considered a potential running mate for Clinton and  Joaquin Castro has spent recent months campaigning for the former first lady in critical voting states like Iowa.

NBC News also said on Thursday that Clinton’s campaign is organizing a number of Latino house parties heading into the first televised Democratic presidential debate on Oct. 13.

Nevada is a major focus of their efforts, it said, given the Democratic National Committee event is taking place in Las Vegas.

Clinton also plans to publicize her endorsements from Latino celebrities in the near future, NBC News added.

The Clinton campaign’s announcement of its new push for the Latino demographic comes on the first day of National Hispanic Heritage Month.

Its efforts come as Clinton tries to shore up her voter support amid ongoing controversy over her use of a private email server during her time as secretary of State.

Voter concerns over the device are gradually eroding enthusiasm for her 2016 White House bid across multiple national polls.

Clinton's push for Latino voters is thus crucial, given that voting bloc’s skepticism toward the Republican presidential field next year.

GOP presidential front-runner Donald TrumpDonald John TrumpWinners and losers from the South Carolina debate Five takeaways from the Democratic debate Democrats duke it out in most negative debate so far MORE has repeatedly angered Hispanics this summer by sharply criticizing illegal immigration and Mexico throughout his Oval Office.

A new poll released Wednesday found that 43 percent of Latinos have a negative view of the Republican Party this election cycle.

Conversely, only 19 percent of Hispanics view Democrats negatively, according to the NBC News/Wall Street Journal/Telemundo sampling. It questioned 250 Latino adults from Sept. 20 to Sept. 24 and has a margin of error of 6.2 percentage points.