A new video mocks political cliches in presidential campaign ads.

The "generic presidential campaign ad" released by stock footage company Dissolve shows an unnamed white male — "a person with a face" — and the popular campaign tactics used to personalize a candidate, including showing sepia-toned photos of their parents and images of a diverse collection of individuals in various industries suggesting a candidate's broad appeal.
 
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Around a minute into the ad, the tone shifts from optimistic messaging aimed at shoring up support from several demographic groups to demonizing a shadowy, unidentified political opponent. 
 
"I love the sunrise and I hate thunderstorms, but my opponent disagrees with me. My opponent thinks thunderstorms are good," the narrator says as ominous piano music starts on cue and scenes of hooded figures evoking cybercrime, violence and theft flash across the screen.
 
"These people? Why are they in your back yard? What do they want? Are they there to take all of your money? Are they there to kill you? Probably. Because I'm not president — yet," the narrator says.
 
The ad pivots back to video of the candidate standing up for an identified challenge, flashing applause words on the screen like "great," "nation," "troops," "veterans," "children," "jobs" and "strong."
 
The ad was highlighted by The Washington Post.