Trump applies for trademark on 2020 slogan
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President Donald Trump has applied for trademark protection for the slogan he coined for his 2020 presidential run.

The president applied to trademark the phrase "Keep America Great!" last week, Politico editor Alex Weprin noted on Twitter, a few days before his inauguration.

Trump coined the new slogan during an interview with The Washington Post.


“Are you ready?” he asked during the interview.

“‘Keep America Great,’ exclamation point.”
Trump then called for his lawyer.

“Will you trademark and register, if you would, if you like it — I think I like it, right? Do this: ‘Keep America Great,’ with an exclamation point," Trump said.

"With and without an exclamation. ‘Keep America Great.'"

"Got it," the lawyer said in response.

The president told the Post last week he didn't expect to give the publication the slogan he plans to use in four years, but added he is confident in the work his administration will do during his first term in office.

“I am so confident that we are going to be, it is going to be so amazing. It’s the only reason I give it to you," he said.

"If I was, like, ambiguous about it, if I wasn’t sure about what is going to happen — the country is going to be great.”

Trump's slogan for his 2016 run, "Make America Great Again," became an instant identifier of the president-elect's campaign. He and his supporters often sported hats with the phrase, and Trump frequently repeated the phrase during his campaign rallies.