Publisher printing more copies of Orwell's '1984' as sales surge
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The publisher for the dystopian classic “1984” is printing more copies of the George Orwell novel as it surges in popularity following President TrumpDonald John TrumpBiden says voters should choose who nominates Supreme Court justice Trump, Biden will not shake hands at first debate due to COVID-19 Pelosi: Trump Supreme Court pick 'threatens' Affordable Care Act MORE's inauguration.

As of Wednesday morning, the book was at the top of Amazon’s best-sellers list, moving up from the number 6 spot on Tuesday.

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The sudden surge also comes days after Trump senior adviser Kellyanne Conway coined the term “alternative facts” when defending White House press secretary Sean Spicer’s comments about the size of the crowd at Trump's inauguration.

Following Conway's comments, many on social media compared "alternative facts" to the use of "doublethink” in “1984," a concept in which the government presents two contradictory facts as both true.

A spokesman for book publisher Penguin told CNN that although the novel typically sees a spike in sales at the beginning of the calendar year, which coincides with the start of the spring semester, this week’s numbers have been markedly higher.

"We put through a 75,000 copy reprint this week. That is a substantial reprint and larger than our typical reprint for '1984,'” the spokesman said.

CNN also pointed to Nielsen BookScan, which said Orwell’s book has sold 47,000 print copies since the election, up from 36,000 over the same time last year.

“1984” also reportedly saw a boost in sales in 2013 after Edward Snowden leaked details about the NSA’s mass surveillance programs.