Ivanka Trump merchandise in over half of her social media posts since entering WH
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Ivanka TrumpIvana (Ivanka) Marie TrumpTrump family members will join state visit to UK The Hill's 12:30 Report: Trump blows up meeting after Pelosi 'cover up' remarks Trump adviser expected to leave White House, join Juul MORE has displayed merchandise from her fashion brand in two-thirds of her social media posts since entering the White House earlier this year as an unpaid adviser to President TrumpDonald John TrumpNASA exec leading moon mission quits weeks after appointment The Hill's Morning Report — After contentious week, Trump heads for Japan Frustration boils over with Senate's 'legislative graveyard' MORE, The Wall Street Journal reported Wednesday.

The first daughter's various social media accounts have been active since she joined the White House in March. An analysis performed by the Journal and celebrity fashion website Star Style found that Ivanka Trump's fashion brand was featured in 68 percent of her Instagram, Facebook and Twitter posts between March and October.


President Trump's eldest daughter placed her company into a trust managed by her brother-in-law Josh Kushner and sister-in-law Nicole Meyer when she took the White House job this year.

Still, a report from July found that Ivanka Trump was making millions from the brand, which recently opened its first brick-and-mortar store in Trump Tower.

The Journal notes that a previous study of former first lady Michelle ObamaMichelle LeVaughn Robinson ObamaMichelle Obama to headline Essence Festival Obama shares tribute to Michelle to celebrate Mother's Day 111-year-old woman gets free tickets to see Michelle Obama book tour MORE's outfits found that sales for the clothes often spiked after the first lady was seen wearing them. In Ivanka Trump's case, however, the first daughter stands to personally benefit from wearing her own clothing line in social media postings.

In a statement to the Journal, Ivanka Trump denied that she sought to grow her business while simultaneously performing White House duties.

“If what motivated me was to grow my businesses and make money, I would have stayed in New York and done just that,” she said.

A spokeswoman for Ivanka Trump's brand stated that Ivanka Trump does not give the company advance warning of her outfits, and that the company does not seek to use her postings in advertising.

The company has not used Ivanka Trump's image in official advertising since an incident in November 2016, for which the company apologized.

In April, Ivanka Trump said she refused to sell her fashion brand because it would allow someone to engage in “licensing and leveraging the name of the 45th president of the United States of America — completely unfettered.”