Kroger announced it will no longer sell print magazines featuring assault rifles.
The supermarket retailer said it is now starting to implement the new policy in stores across the country, USA Today reported.
“We regularly review the company’s assortment of periodicals and make merchandising decisions based on customer preferences,” Kroger spokeswoman Kristal Howard told the newspaper.
Fred Meyer, a subsidiary of Kroger Co., previously announced it would stop selling firearms and ammunition at its stores.
The chain said it made the decision after "evaluating changing customer preferences." It also cited a "softening consumer demand" for such products.
The decisions come as gun control has become a central issue in the country following the deadly mass shooting last month at a Florida high school.
Students who survived the shooting at Marjory Stoneman Douglas High School in Parkland, Fla., have been rallying for lawmakers to pass new laws to reduce gun violence in the U.S.
Last week, students across the country walked out of their schools to protest gun violence and demand change.
A march is being held in Washington, D.C., Saturday to continue the effort.
Other stores have also announced changes to their policies on guns in the wake of the shooting.
Dick's Sporting Goods announced it would no longer sell assault-style rifles, and Walmart and L.L. Bean said they would stop selling guns to people under the age of 21.