A pro-Trump store selling unofficial presidential merchandise near Rochester, N.Y., was shut down this week after only two days in business.

“Team Deplorable Community Activity Center” was met with Fourth of July protests and social media backlash, CBS News affiliate WROC reported Thursday.

Owner Bruce Ben-Dov, who described himself as “CEO of Team Deplorable,” quietly closed up shop along Main Street in Webster.


Ben-Dov told the local news station that he wasn’t able to keep the T-shirt store open financially, though he had signed a two-year lease for the storefront.

The storeowner started a GoFundMe fundraiser to help run the store, before it was shut down Thursday with a message that said the campaign was complete, the Rochester Democrat & Chronicle reported. The campaign raised $240 out of the $150,000 Ben-Dov sought.

"Basically, I ran out of money,” Ben-Dov said. “Nothing I can do about that. But I just don’t want to open myself up to legal liability."

The newspaper noted that Ben-Dov legally was not allowed to sell merchandise with registered trademarks of President TrumpDonald John TrumpCNN's Anderson Cooper: Trump's Bubba Wallace tweet was 'racist, just plain and simple' Beats by Dre announces deal with Bubba Wallace, defends him after Trump remarks Overnight Defense: DOD reportedly eyeing Confederate flag ban | House military spending bill blocks wall funding MORE, including his those with his “Make America Great Again” slogan.

Ben-Dov instead sold shirts that read “Make America Safe Again.”

He said he wanted to use the shop to be a safe place for Trump supporters, once dubbed “deplorables” by former 2016 Democratic presidential nominee Hillary ClintonHillary Diane Rodham ClintonHillicon Valley: QAnon scores wins, creating GOP problem | Supreme Court upholds regulation banning robocalls to cellphones | Foreign hackers take aim at homebound Americans | Uber acquires Postmates The Hill's Campaign Report: Trump's job approval erodes among groups that powered his 2016 victory Gallup: Trump's job approval rating erodes among key groups MORE.

“Quite frankly, over the last eight years, prior to the Trump administration, it’s been a struggle for a lot of people,” Ben-Dov told the Democrat & Chronicle.