‘Purge’ producer says it’s ‘natural’ Trump’s campaign slogan matches slogan from movie
A producer of the “Purge” movie franchise says in a new interview that it was “natural” for President Trump to be seeking copyright approval to use a slogan from their series for his 2020 reelection campaign.
The slogan, “Keep America Great,” comes originally from the 2016 movie “The Purge: Election Year,” which initially introduced the phrase to seemingly mock Trump’s then-campaign slogan, “Make America Great Again.”
In January of this year, Trump’s reelection campaign sought to register two versions of the slogan for use in his 2020 bid, apparently unaware of the slogan’s Hollywood connection.
Last month in Wisconsin, the president told voters that he wanted to see the slogan printed on green hats to represent all the money made by businesses due to the economic success of his presidency so far.
“When you look at what we’re doing, it’s very simple,” Trump said at a rally in June. “It’s called ‘Keep America Great.’ We’ll get you nice hats. Maybe we’ll make them green this time instead of red. Green, representing cash.”
The producers of the film told HuffPost for a report published Friday that Trump’s gravitation toward the phrase was “natural,” and added that it contributed to marketing decisions made for “The First Purge,” which debuted this year in theaters amid posters containing the title on Trump’s signature red hats.
“It felt kind of natural after we made the movie and then he used that,” Brad Fuller told The Huffington Post.
“It was one of those [instances] where you get the email and take a look at the teaser poster, and you open it up and say please put it in the theaters now, like, let’s go,” he added of the hat’s use in the teaser posters.
HuffPost reported that the slogan “Keep Our America Great” is already trademarked by a fan of the president who sought to stop Democrats from preemptively taking the trademark.
“I filed it so no liberal asshole could file it, and I was gonna donate it to the Trump campaign for a dollar and a handshake,” the application’s holder, Patrick Goux, told the outlet.