Ivanka Trump's fashion line dropped from Hudson's Bay due to 'performance'
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Hudson’s Bay has become the latest retailer to drop Ivanka TrumpIvana (Ivanka) Marie TrumpHard choices in training Americans for AI workplace of future Ex-Trump, progressive strategists battle over charges of anti-Semitism surrounding Eric Trump Ethics watchdog requests probe into Trump officials traveling to campaign events MORE’s fashion line.

The Canadian retail business, which operates stores in Canada and the United States, said on Friday that it pulled all of President TrumpDonald John TrumpHannity urges Trump not to fire 'anybody' after Rosenstein report Ben Carson appears to tie allegation against Kavanaugh to socialist plot Five takeaways from Cruz, O'Rourke's fiery first debate MORE's daughter's products from its website overnight and plans to phase out the brand in the coming months.

“Hudson’s Bay is phasing out this brand through the fall based on its performance. As part of our regular course of business, we review our merchandise offerings and make appropriate changes,” the company said in an email to Global News.

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The news arrives months after digital strategist Shannon Coulter started the #GrabYourWallet movement in October 2016, which urges a boycott of retailers that carry Trump family products.

The company was on Coulter’s boycott list, which also features major brands like Macy’s and Amazon.

Coulter also praised shoppers who participated in the #Baycott campaign, saying they helped prompt the company to drop Trump’s fashion line.

Nordstrom and Neiman Marcus announced that they would no longer sell Ivanka Trump's clothing and accessories last year.