MTV launches initiative to get young people to register to vote

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MTV is launching a new campaign aimed at encouraging young people to register to vote for the upcoming midterm elections.

The network announced in a press release that it will unveil the initiative, “+1 The Vote,” at the Video Music Awards in New York on Monday. It is the first time MTV is organizing around the idea of youth voter engagement during a midterm election year.

{mosads}The drive will be centered around the use of a digital registration tool, which will allow young people to register to vote and encourage their friends who have not registered to join them at the polls for the upcoming midterms.

“Our audience relies on their friends in both the smallest and most meaningful moments in their lives,” said MTV president Chris McCarthy. “+1 the Vote is designed to draw on the power of friendship to turn out the youth vote and impact this critical midterm election.”

The Associated Press reported that the initiative is similar to the network’s “Choose or Lose” campaign in 1992 when former President Clinton was elected.

MTV has said the campaign is nonpartisan. The initiative comes about three months before a midterm election where Democrats are seen as likely to flip the 23 seats they need to retake the House.

In addition to MTV’s effort, survivors of a school shooting in Parkland, Fla., are reportedly planning a get-out-the-vote campaign for the midterms.

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