Country star tears into Nike for making Kaepernick the face of new ad campaign
© Screenshot/Twitter

Jon Rich, a member of the country duo Big & Rich, tore into Nike's decision to feature NFL free agent Colin Kaepernick in its 30th anniversary "Just Do It" ad campaign. 

"Hey @Nike I guess you made @Kaepernick7 your new 'face' of the brand because you love the way his socks look with your shoes?" Rich tweeted shortly after the announcement on Monday, referencing a pair of socks that Kaepernick once wore that depicted police offers as pigs. 

"@Reebok here we come."


Rich added to his criticism in a spree of tweets, saying that "when you compare police to PIGS, this ends the discussion for me."

"If you don't find a problem with that, then feel free to unfollow me. The police JUST SHOWED UP at our concert to protect and serve, I'll ask them what they think and get back to you...," he continued. 

In a subsequent tweet, Rich said that his "Soundman just cut the Nike swoosh off his socks.

"Former marine. Get ready @Nike multiply that by the millions."

On Monday, Nike unveiled a new ad campaign featuring Kaepernick, the former San Francisco 49ers quarterback who became the first player to kneel during the national anthem to protest racial injustice in 2016. 

Kaepernick also posted an image on social media from the new campaign featuring a close-up photo of his face. 

"Believe in something, even if it means sacrificing everything," he tweeted. 

Kaepernick has been the source of controversy ever since he first kneeled during the national anthem. After being released by the 49ers following the 2016-17 season, he has yet to be signed by an NFL franchise. 

Kaepernick has filed a grievance alleging that league owners colluded to keep him off a team. An arbitrator ruled last week that the case will go to trial.  

Nike signed Kaepernick to a contract in 2011. 

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Gino Fisanotti, Nike's vice president of brand for North America, told ESPN.